Study Task 2 - SWOT

Personal SWOT test:

SWOT Test: SUNNIVA KROGSETH 

beer label 

SUCCESSES:

- very playful work, 'playground for adults'

- positive work, makes you smile

- her work can easily appeal to both children and adults

- does not seem to follow 'trends', very set in her own way of working, is her own creative

- works in analogue, then polishes it up digitally - best of both worlds

- doesn't seem to rely on Instagram as her sole way of sharing her work

- interest in folklore and mythology and her Norwegian culture and history, makes her interesting to work with, can bring something different

- its really refreshing to see hand drawn work be used in a commercial sense, I'm very used to seeing very digital work in the commercial markets at the moment which I don't connect with as much

- has worked in many sectors : music, editorial, posters, apparel, packaging etc

- seems like a lovely friendly person who would be a joy to work with (in my opinion one of the most important things)

WEAKNESSES:

- has no online shop at the moment

- talks about being an illustrator can be lonely sometimes

- I find her website quite difficult to navigate and see all of her projects

OPPORTUNITIES:

- doing the visual identity for Green Man 2018 was a huge opportunity, is widely advertised and celebrates the artwork it uses

- worked with Bread Collective for the Green Man work, talks about how working as part of a team was really beneficial

- worked with Plastic Horse too during Green Man who animated illustrations 

- networking and collaboration with these creatives - skill swapping

- working for bands following on from the festival work

- bilingual

THREATS:

- lack of online shop (or maybe shes just busy)
- potentially still a smaller name in the illlustration world? saturated market
- Oslo is an expensive place to be based
- not a huge amount of information about her online - potential lack of visibility for international clients